Tracy Reese is an American designer whose signature rich, daring colors and unique prints are crafted into joyful, feminine clothing for modern women. Tracy Reese’s design philosophy is rooted in a commitment to bringing out the beauty in women of all shapes, sizes, and colors.

Tracy Reese launched her namesake fashion brand in 1998 in New York City and over the past twenty-plus years, expanded to include sub-brands Plenty, Frock! and Black Label enjoying strong partnerships Barney’s, Bergdorf Goodman, Neiman Marcus, Nordstrom, and Anthropologie. In 2012, First Lady Michelle Obama wore a custom Tracy Reese dress to address the DNC. Other notable fans of the brand include Sarah Jessica Parker, Tracee Ellis Ross, and Oprah Winfrey.

Tracy Reese continues to evolve and has pivoted her business strategy to a more sustainable, slow-fashion model. In 2019, Tracy launched Hope for Flowers by Tracy Reese, a responsibly designed and produced collection. The Hope for Flowers collection employs Reese’s signature silhouettes and love of color and delivers clothing that is easy to wear and gentle on the earth. Each piece is crafted from organic fabrics and ethically sourced materials. The collection is produced in factories that pay fair living wages and support and value quality of life.

With support from Design Core Detroit.